Surreal Photography and Effective Advertising, by Dr Raqee S. Najmuldeen
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Surreal Photography and Effective Advertising, by Dr Raqee S. Najmuldeen
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Surreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an innovative and a far-from-conventional manner to project the message of the surrealist effectively. Though traditional Surrealism seeks to create a disturbing effect, the current application of Surreal photography in advertising creates an appealing effect. It would not have been important to advertising if it had been otherwise. The beautiful aspect of the Surrealism feature is that the image composition and arrangement are such that it produces better impressions on the viewers than would the conventional advertisement. This may be due to its somewhat unusual configuration of images. Direct studies of pictorial communication in advertising are rare. However, emphasis on the nature and influence of pictorial communication has been given in psychology, social psychology and anthropology. This book provides a useful foundation for the study of surreal images in advertising.
Surreal Photography and Effective Advertising, by Dr Raqee S. Najmuldeen- Amazon Sales Rank: #5070112 in Books
- Published on: 2015-06-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .48" w x 6.00" l, .63 pounds
- Binding: Paperback
- 190 pages
About the Author Raqee S. Najmuldeen obtained his BA from Faculty of Fine Arts, Baghdad University. He has a Master degree in Graphic Design in 2000, and later worked at the Iraqi House of Fashion as a Graphic Designer until 2002. Mr. Najmuldeen was appointed as a lecturer in the Faculty of Fine Arts, Baghdad University in 2003. He was conferred a PhD by Faculty of Applied and Creative Arts, University Malaysia Sarawak, Malaysia. Mr. Najmuldeen is also a member of Graphic Design Association of Malaysia (wREGA), Photographic Society of America (PSA) and ico-D (International Council of Design).
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Most helpful customer reviews
0 of 0 people found the following review helpful. Highly effective education tool By Pari Gilmour Surreal Photography and Effective Advertising is an ideal introduction to photography in general and specifically to its application in advertising. Raqee Najmuldeen provides an excellent abridged history of photography and the surrealist movement to introduce the reader to Photo-surrealism, a concept that he has captured and defined to describe the remarkable use that photography has been put to, particularly in advertising in the21st Century.As a teacher of Art and Photography I would have to describe this publication as a Godsend. Raqee provides multiple entry points for students of photography to access this highly specialised art form. He describes in detail and with examples the many theoretical design concepts with which an accomplished photography should be comfortable. However, the manner in which these concepts are discussed is practical, realistic and easy for even the novice to grasp.The discussion which supports the material in the book covers some of the significant cultural frameworks in which photography as a communications medium, is located. This includes semiotics, psychology and the business of advertising.In fact, while the thrust of the text moves towards advertising as a practical and lucrative field for a photographer to consider as a career, the major topics are of relevance for all who choose to work in photographic representation. Key points which I find myself hoping to realise in my students are put into context as valid and important in an advertising setting. These include planning, consideration of audience, the message being conveyed, challenges we confront and the broader global context of communication. All of these are issues that photography students sometimes struggle to identify as they begin their learning journey.I was so impressed with Surreal Photography and Effective Advertising that I would not hesitate to recommend it equally as both a student text book and as a window providing deeper insight into the world of photography generally.
0 of 0 people found the following review helpful. Powerful book on surreal photography in advertising By PL "Surreal Photography and Effective Advertising” by Raqee S. Najmuldeen is a powerful, well-written book aimed at providing designers a means of coming up with ideas for successful advertisements using surreal photography. Najmuldeen writes about how to combine real-life images in a way that is unique and attention-grabbing while being effective for advertising. One of the things I like about the way Najmuldeen organizes the book is that he builds from the ground up. He opens by discussing the concept of surrealism (its origins, the different styles, its role in photography) before moving onto its usage in advertising in terms of the brand, message, etc. Najmuldeen makes a strong case for the value of surreal photography in successful advertising using well-thought out reasoning, and provides clear steps for implementing the approach in your own work. If you’re a designer who wants to take a fresh approach to advertising, I’d highly recommend this book to you.
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