Electric Guitar Making & Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan, by Leo Lospennato
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Electric Guitar Making & Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan, by Leo Lospennato
Read Online Ebook Electric Guitar Making & Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan, by Leo Lospennato
This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.
It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make—that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments?
And then you have to sell the things, of course, so the last part is focused in the marketing process. You will read about positioning your brand, pricing your instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales.
Written by renowned luthier Leo Lospennato (author of the bestseller "Electric Guitar and Bass Design") this book represents the new standard in solid-body guitar making, and the only resource that presents both the technical and commercial aspects of the fascinating art of building musical instruments.
Electric Guitar Making & Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan, by Leo Lospennato- Amazon Sales Rank: #191705 in Books
- Published on: 2015-06-14
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .72" w x 8.50" l, 1.63 pounds
- Binding: Paperback
- 318 pages
Where to Download Electric Guitar Making & Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan, by Leo Lospennato
Most helpful customer reviews
5 of 5 people found the following review helpful. Must Have Book on Electric Guitar & Bass Making & Marketing. By Javier Why does every book on guitar making spend 30 pages talking about the history of Fenders and Gibsons, and explaining how a pickup works (yet again)? Just tell me how to build the guitar, dude! Well, this guy does that, and then more: This is how you design, build, and sell an electric guitar (or a bass, in my case.) I am giving this book five stars, three black holes, two supernovae, and an ever expanding singularity of engorged Luck Dragons. Highly recommended.
3 of 3 people found the following review helpful. Highly recommended By SANDRA LORENA SIERRA CASTRO This book details the process of building an electric guitar in a perfect sequence. I found it to be more detailed and clear than other books I have read on solid body guitar making (and I have read them all!) It explains the proper use of tools and power tools, it explains the best way to organize your workshop, and presents the most understandable explanation of guitar finishing yet. But the thing that makes it unique is the chapters on marketing. I haven't found a discussion of the commercial side of professional guitarmaking, because no luthiers would reveal their secrets in this area. But this one does exactly that.The book itself is fun to read, with touches of humour here and there. Highly recommended.
3 of 3 people found the following review helpful. Best Luthier's book out there! By Luciana After reading his first book "Electric guitar & Bass Design" Leo brings us this very thorough and fun to read book on everything you need to know about making your own instrument. I've already applied it and couldn't be more pleased with the amount of information and years of experience, all in this wonderful book. HIGHLY RECOMMENDED!!!
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